Privacy Policy

Table of Contents

• Introduction and overview
• Scope of application
• legal bases
• Contact details of the controller
• Contact details of the data protection officer
• storage period
• Rights under the General Data Protection Regulation
• Data transfer to third countries
• Data processing security
• communication
• Order Processing Agreement (OPA)
• cookies
• application data
• customer data
• registration
• Web hosting introduction
• Web Analytics Introduction
• Email Marketing Introduction
• Social Media Introduction
• cloud services
• Online map services Introduction
• Miscellaneous Introduction
• Explanation of terms used

Introduction and overview

We have drafted this privacy policy (version 09/27/2023-122077330) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws. The terms used are gender-neutral.
In short: We provide you with comprehensive information about the data we process about you.

Privacy policies usually sound very technical and use legal terminology. This privacy policy, on the other hand, aims to describe the most important aspects as simply and transparently as possible. Where it promotes transparency, technical terms are explained in a reader-friendly manner, links to further information are provided, and graphics are used. We use clear and simple language to inform you that we only process personal data in the course of our business activities if there is a corresponding legal basis for doing so. This is certainly not possible if you provide explanations that are as concise, unclear, and legally technical as possible, as is often the standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps you will find some information that you did not know before.
If you still have questions, please contact the responsible office listed below or in the legal notice, follow the links provided, and view further information on third-party websites. You will also find our contact details in the legal notice.

Scope of application

This privacy policy applies to all personal data processed by us within the company and to all personal data processed by companies commissioned by us (processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address, and postal address. The processing of personal data ensures that we can offer and bill for our services and products, whether online or offline. The scope of this privacy policy covers:

• all online presences (websites, online shops) that we operate
• Social media presence and email communication
• mobile apps for smartphones and other devices

In short: The privacy policy applies to all areas in which personal data is processed in a structured manner within the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

legal bases

In the following privacy policy, we provide you with transparent information about the legal principles and regulations, i.e., the legal basis of the General Data Protection Regulation, which enable us to process personal data.
With regard to EU law, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can, of course, read this EU General Data Protection Regulation online at EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.

We only process your data if at least one of the following conditions applies:

1. Consent (Article 6(1)(a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
2. Contract (Article 6(1)(b) GDPR): We process your data in order to fulfill a contract or pre-contractual obligations with you. For example, if we conclude a purchase contract with you, we need personal information in advance.
3. Legal obligation (Article 6(1)(c) GDPR): We process your data if we are subject to a legal obligation. For example, we are legally obliged to retain invoices for accounting purposes. These usually contain personal data.
4. Legitimate interests (Article 6(1)(f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically. This processing is therefore a legitimate interest.

Other conditions, such as the perception of recordings in the public interest and the exercise of public authority, as well as the protection of vital interests, do not generally apply in our case. If such a legal basis should nevertheless be relevant, it will be indicated at the appropriate place.

In addition to the EU regulation, national laws also apply:

• In Austria, this is the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), or DSG for short.
• In Germany, the Federal Data Protection Act( BDSG) applies.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the controller

If you have any questions about data protection or the processing of personal data, please find the contact details of the responsible person or department below:
Langer GmbH
Steyrerstrasse 13, 4470 Enns
Austria
Authorized representative: Fritz Aichhorn
Email: fritz@langer-magnet.com
Phone: +43 7223 82592-0
Legal notice: https://www.langer-magnet.com/impressum/

Contact details of the data protection officer

Below you will find the contact details of the data protection officer:

Langer GmbH
Fritz Aichhorn
Steyrerstrasse 13, 4470 Enns
Austria

Email: fritz@langer-magnet.com
Phone: +43 664 2324180

storage period

It is our general policy to store personal data only for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as the reason for data processing no longer applies. In some cases, we are legally obliged to store certain data even after the original purpose no longer applies, for example for accounting purposes.

If you wish to have your data deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and insofar as there is no obligation to store it.

We will inform you about the specific duration of the respective data processing below, provided we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13 and 14 of the GDPR, we hereby inform you of the following rights to which you are entitled in order to ensure fair and transparent data processing:

• According to Article 15 of the GDPR, you have the right to know whether we process your data. If this is the case, you have the right to receive a copy of the data and to obtain the following information:
  • the purpose for which we process the data;
  • the categories, i.e., the types of data that are processed;
  • who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
  • how long the data will be stored;
  • the existence of the right to rectification, erasure, or restriction of processing and the right to object to processing;
  • that you can lodge a complaint with a supervisory authority (links to these authorities can be found below);
  • the origin of the data, if we did not collect it from you;
  • whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile of you.
• According to Article 16 of the GDPR, you have the right to have your data corrected, which means that we must correct any data if you find errors.
• According to Article 17 of the GDPR, you have the right to erasure ("right to be forgotten"), which specifically means that you may request the deletion of your data.
• According to Article 18 of the GDPR, you have the right to restrict processing, which means that we may only store the data but may not use it further.
• According to Article 20 of the GDPR, you have the right to data portability, which means that we will provide you with your data in a commonly used format upon request.
• According to Article 21 of the GDPR, you have a right to object, which, once enforced, will result in a change in the processing.
  • If the processing of your data is based on Article 6(1)(e) (public interest, exercise of public authority) or Article 6(1)(f) (legitimate interest), you may object to the processing. We will then check as soon as possible whether we can legally comply with this objection.
  • If data is used for direct marketing purposes, you can object to this type of data processing at any time. We will then no longer be permitted to use your data for direct marketing purposes.
  • If data is used for profiling purposes, you can object to this type of data processing at any time. We will then no longer be permitted to use your data for profiling purposes.
• Under Article 22 of the GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g., profiling).
• You have the right to lodge a complaint under Article 77 of the GDPR. This means that you can lodge a complaint with the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: you have rights – don't hesitate to contact the responsible department listed above!

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. In Austria, this is the Data Protection Authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

Austrian Data Protection Authority

Director: Mag . Dr. Andrea Jelinek
Address: Barichgasse 40-42, 1030 Vienna
Phone number: +43 1 52 152-0
Email address: dsb@dsb.gv.at
Website: https://www.dsb.gv.at/

Data transfer to third countries

We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if it is required by law or contractually necessary, and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason for us to have data processed in third countries. The processing of personal data in third countries such as the US, where many software manufacturers offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. In addition, collected data may be linked to data from other services of the same provider, provided you have a corresponding user account. Where possible, we try to use server locations within the EU, if this is offered.

We will provide you with more detailed information about data transfers to third countries in the relevant sections of this privacy policy, where applicable.

Data processing security

We have implemented both technical and organizational measures to protect personal data. Where possible, we encrypt or pseudonymize personal data. In doing so, we make it as difficult as possible for third parties to derive personal information from our data.

Article 25 GDPR refers to "data protection through technology design and data protection-friendly default settings," meaning that security must always be considered and appropriate measures taken for both software (e.g., forms) and hardware (e.g., access to the server room). In the following, we will discuss specific measures where necessary.

TLS encryption with https

TLS, encryption, and HTTPS sound very technical, and they are. We use HTTPS (Hypertext Transfer Protocol Secure) to transmit data securely over the Internet.
This means that the entire transmission of all data from your browser to our web server is secure—no one can "eavesdrop."

This means we have introduced an additional layer of security and comply with data protection through technology design (Article 25(1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transmission security feature by the small lock icon. at the top left of the browser, to the left of the Internet address (e.g., examplepage.com) and the use of the https scheme (instead of http) as part of our Internet address.
If you would like to learn more about encryption, we recommend searching Google for "Hypertext Transfer Protocol Secure wiki" to find useful links to further information.

communication

Communication Summary 👥 Affected persons: Anyone who communicates with us by phone, email, or online form 📓 Processed data: e.g., phone number, name, email address, form data entered. More details can be found under the respective contact type 🤝 Purpose: Handling communication with customers, business partners, etc. 📅 Storage period: Duration of the business transaction and legal requirements ⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (b) GDPR (contract), Art. 6 (1) (f) GDPR (legitimate interests)

When you contact us and communicate by phone, email, or online form, personal data may be processed.

The data will be processed for the purpose of handling and processing your inquiry and the associated business transaction. The data will be stored for as long as necessary or as required by law.

Affected persons

The above-mentioned processes affect everyone who contacts us via the communication channels we provide.

telephone

When you call us, the call data is stored in pseudonymized form on the respective end device and by the telecommunications provider used. In addition, data such as your name and telephone number may be sent by email and stored for the purpose of responding to your inquiry. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.

email

When you communicate with us by email, data may be stored on the respective device (computer, laptop, smartphone, etc.) and data may be stored on the email server. The data will be deleted as soon as the business transaction has been completed and legal requirements allow.

Online forms

When you communicate with us using the online form, data is stored on our web server and, if necessary, forwarded to one of our email addresses. The data is deleted as soon as the business transaction has been completed and legal requirements allow.

legal bases

The processing of data is based on the following legal grounds:

• Art. 6 para. 1 lit. a GDPR (consent): You give us your consent to store your data and use it for purposes related to the business transaction;
• Art. 6 para. 1 lit. b GDPR (contract): It is necessary for the performance of a contract with you or a processor, such as a telephone provider, or we need to process the data for pre-contractual activities, such as preparing an offer;
• Art. 6 para. 1 lit. f GDPR (legitimate interests): We want to handle customer inquiries and business communications in a professional manner. This requires certain technical equipment, such as email programs, Exchange servers, and mobile phone operators, in order to communicate efficiently.

Order Processing Agreement (OPA)

In this section, we would like to explain what a data processing agreement is and why it is necessary. Because the term "data processing agreement" is quite a tongue twister, we will often use the acronym DPA in this text. Like most companies, we do not work alone, but also use the services of other companies or individuals.  By involving various companies or service providers, we may pass on personal data for processing. These partners then act as processors with whom we conclude a contract, known as a data processing agreement (DPA). The most important thing for you to know is that the processing of your personal data is carried out exclusively in accordance with our instructions and must be regulated by the DPA.

Who are processors?

As a company and website owner, we are responsible for all data that we process from you. In addition to the responsible parties, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. More precisely, and according to the GDPR definition, any natural or legal person, public authority, agency, or other body that processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft.

For a better understanding of the terminology, here is an overview of the three roles in the GDPR:

Data subject(you as a customer or prospective customer) → Controller (we as a company and client) → Processor (service providers such as web hosts or cloud providers)

Contents of a data processing agreement

As mentioned above, we have concluded a DPA with our partners who act as processors. First and foremost, this stipulates that the processor shall process the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, but in this context, electronic conclusion of the contract is also considered "in writing." Personal data will only be processed on the basis of the contract. The contract must contain the following:

• Commitment to us as the responsible party
• Obligations and rights of the controller
• Categories of data subjects
• Type of personal data
• Nature and purpose of data processing
• Purpose and duration of data processing
• Place of data processing

Furthermore, the contract contains all of the obligations of the processor. The most important obligations are:

• Measures to ensure data security
• take possible technical and organizational measures to protect the rights of the data subject
• to maintain a data processing directory
• to cooperate with the data protection supervisory authority upon request
• to carry out a risk analysis with regard to the personal data received
• Sub-processors may only be engaged with the written consent of the controller.

You can see what such an AVV looks like in concrete terms at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html, for example. A sample contract is presented here.

cookies

Cookies Summary 👥 Affected persons: Visitors to the website 🤝 Purpose: Depends on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie. 📓 Processed data: Depends on the cookie used. More details can be found below or from the manufacturer of the software that sets the cookie. 📅 Storage period: depends on the respective cookie, can vary from hours to years ⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below, we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: cookies are really useful little helpers. Almost all websites use cookies. More specifically, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is essentially the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, while in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie from the server, which the browser reuses as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans, or other "malware." Cookies also cannot access information on your PC.

Cookie data may look like this, for example:

Name: _ga
Value:GA1.2.1326744211.152122077330-9
Purpose: Distinguishing website visitors
Expiration date:After 2 years

A browser should be able to support these minimum sizes:

• At least 4096 bytes per cookie
• At least 50 cookies per domain
• At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use specifically depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are four types of cookies:

Essential cookies
These cookies are necessary to ensure the basic functionality of the website. For example, these cookies are needed when a user adds a product to their shopping cart, then continues browsing other pages and only proceeds to checkout later. These cookies ensure that the shopping cart is not deleted, even if the user closes their browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeted cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes, or form data are stored.

Advertising cookies
These cookies are also known as targeting cookies. They are used to deliver personalized advertising to the user. This can be very practical, but also very annoying.

When you visit a website for the first time, you are usually asked which types of cookies you want to allow. And, of course, this decision is also stored in a cookie.

If you would like to learn more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments from the Internet Engineering Task Force (IETF) entitled "HTTP State Management Mechanism."

Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. You can find more details below or from the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize what data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.

Cookie storage duration

The storage period depends on the cookie in question and is specified below. Some cookies are deleted after less than an hour, while others can remain stored on a computer for several years.

You also have control over how long cookies are stored. You can manually delete all cookies at any time via your browser (see also "Right to object" below). Furthermore, cookies that are based on consent will be deleted at the latest after you revoke your consent, whereby the legality of the storage remains unaffected until then.

Right to object – how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete, deactivate, or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, or if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you do not want cookies at all, you can set your browser to always inform you when a cookie is about to be set. This allows you to decide whether to accept or reject each individual cookie. The procedure varies depending on the browser. The best way to find the instructions is to search Google using the search term "delete cookies Chrome" or "disable cookies Chrome" if you are using the Chrome browser.

legal basis

The so-called "cookie guidelines" have been in place since 2009. These stipulate that the storage of cookies requires your consent (Article 6(1)(a) GDPR). However, there are still very different responses to these guidelines within EU countries. In Austria, however, this directive was implemented in Section 96(3) of the Telecommunications Act (TKG). In Germany, the cookie guidelines were not implemented as national law. Instead, this directive was largely implemented in Section 15(3) of the Telemedia Act (TMG).

There are legitimate interests (Article 6(1)(f) GDPR) for strictly necessary cookies, even if no consent has been given, which are mostly of an economic nature. We want to provide visitors to the website with a pleasant user experience, and certain cookies are often absolutely necessary for this.

If cookies that are not absolutely necessary are used, this will only happen with your consent. The legal basis for this is Art. 6 (1) (a) GDPR.

The following sections provide more detailed information about the use of cookies, provided that the software used employs cookies.

application data

Application data summary 👥 Data subjects: Users who apply for a job with us 🤝 Purpose: Processing of an application procedure 📓 Processed data: Name, address, contact details, email address, telephone number, proof of qualifications (certificates), possibly special categories of data. 📅 Storage period: if the application is successful, until the end of the employment relationship. Otherwise, the data will be deleted after the application process or stored for a certain period of time with your consent. ⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), legitimate interest (Art. 6 (1) (f) GDPR), Art. 6 (1) (b) GDPR (contract), Art. 9 (2) (a) GDPR (processing of special categories).

What is application data?

You can apply for a job at our company by email, online form, or via a recruiting tool. All data that we receive and process from you as part of an application is considered application data. In doing so, you always disclose personal data such as your name, date of birth, address, and telephone number.

Why do we process application data?

We process your data so that we can conduct a proper selection process for the advertised position. In addition, we are also happy to keep your application documents in our application archive. This is because it often happens that, for a variety of reasons, we are unable to hire you for the advertised position, but we are impressed by you and your application and can well imagine working with you in the future. If you give us your consent, we will archive your documents so that we can easily contact you for future positions in our company.

We guarantee that we will handle your data with the utmost care and will only process it within the legal framework. Even within our company, your data will only be passed on to people who are directly involved in your application. In short: your data is safe with us!

What data is processed?

If, for example, you apply to us by email, we will of course also receive personal data, as mentioned above. Even your email address counts as personal data. However, during the application process, we only process data that is relevant to our decision on whether or not to welcome you to our team.

The exact data processed depends primarily on the job advertisement. However, it usually includes your name, date of birth, contact details, and proof of qualifications. If you submit your application via an online form, the data will be encrypted before being forwarded to us. If you send us your application by email, this encryption will not take place. We therefore cannot accept any responsibility for the transmission process. However, once the data is on our servers, we are responsible for the lawful handling of your data.

During the application process, in addition to the above-mentioned data, information about your health or ethnic origin may also be requested so that we and you can exercise your rights with regard to labor law, social security, and social protection, while at the same time fulfilling the corresponding obligations. This data is considered special category data.

Here is a list of possible data that we receive from you and process:

• Name
• contact address
• email address
• phone number
• date of birth
• Information contained in the cover letter and resume
• Proof of qualifications (e.g.) certificates
• Special categories of data (e.g., ethnic origin, health data, religious beliefs)
• Usage data (websites visited, access data, etc.)
• Metadata (IP address, device information)

How long will the data be stored?

If we accept you as a team member in our company, your data will be processed for the purpose of the employment relationship and stored by us at least until the end of the employment relationship. All application documents will then be placed in your employee file.

If we do not offer you the position, you decline our offer, or you withdraw your application, we may retain your data for up to 6 months after the conclusion of the application process on the basis of legitimate interest (Art. 6 (1) (f) GDPR). After that, both your electronic data and all data from physical application documents will be completely deleted or destroyed. We retain your data so that we can answer any queries or provide evidence of the application in the event of a legal dispute. If a legal dispute arises and we may still need the data after the 6-month period has expired, we will only delete the data when there is no longer any reason to retain it. If there are legal retention obligations to be fulfilled, we must generally store the data for longer than 6 months.

Furthermore, we may also store your data for longer if you have given your specific consent to do so. We do this, for example, if we can well imagine working with you in the future. In this case, it is helpful to have your data archived so that we can contact you easily. In this case, the data will be added to our applicant pool. Of course, you can revoke your consent to the longer storage of your data at any time. If you do not revoke your consent and do not give new consent, your data will be deleted after 2 years at the latest.

legal basis

The legal basis for the processing of your data is Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (b) GDPR (contract or pre-contractual measures), Art. 6 (1) (f) GDPR (legitimate interests), and Art. 9 (2) (a) GDPR (processing of special categories).

If we include you in our applicant tool, this is done on the basis of your consent (Art. 6 (1) (a) GDPR). Please note that your consent to be included in our applicant pool is voluntary, has no influence on the application process, and you can withdraw your consent at any time. The lawfulness of the processing up to the point of withdrawal remains unaffected.

In the case of the protection of vital interests, data processing is carried out in accordance with Art. 9 (2) (c) GDPR. For the purposes of healthcare, occupational medicine, medical diagnostics, care or treatment in the health or social sector, or for the administration of systems and services in the health or social sector, the processing of personal data is carried out in accordance with Art. 9 (2) (h) GDPR. If you voluntarily provide special categories of data, processing is carried out on the basis of Art. 9 (2) (a) GDPR.

customer data

Customer data summary 👥 Data subjects: Customers or business and contractual partners 🤝 Purpose: Provision of contractually or pre-contractually agreed services, including related communication 📓 Processed data: Name, address, contact details, email address, telephone number, payment information (such as invoices and bank details), contract data (such as the term and subject matter of the contract), IP address, order data 📅 Storage period: the data will be deleted as soon as it is no longer required for our business purposes and there is no legal obligation to retain it. ⚖️ Legal basis: legitimate interest (Art. 6 (1) (f) GDPR), contract (Art. 6 (1) (b) GDPR)

What is customer data?

In order to offer our services and contractual services, we also process data from our customers and business partners. This data always includes personal data. Customer data refers to all information that is processed on the basis of a contractual or pre-contractual collaboration in order to be able to provide the services offered. Customer data is therefore all information that we collect and process about our customers.

Why do we process customer data?

There are many reasons why we collect and process customer data. The most important one is that we simply need various data to provide our services. Sometimes your email address is sufficient, but if you purchase a product or service, we also need data such as your name, address, bank details, or contract details. We also use the data for marketing and sales optimization so that we can improve our overall service to our customers. Another important point is our customer service, which is always very important to us. We want you to be able to contact us at any time with questions about our offers, and for this we need at least your email address.

What data is processed?

At this point, we can only provide a general overview of the data that is stored, as this always depends on the services you purchase from us. In some cases, you only provide us with your email address so that we can contact you or answer your questions, for example. In other cases, you purchase a product or service from us, and we require significantly more information, such as your contact details, payment details, and contract details.

Here is a list of possible data that we receive from you and process:

• Name
• contact address
• email address
• phone number
• date of birth
• Payment data (invoices, bank details, payment history, etc.)
• Contract details (term, content)
• Usage data (websites visited, access data, etc.)
• Metadata (IP address, device information)

How long will the data be stored?

As soon as we no longer need the customer data to fulfill our contractual obligations and our purposes, and the data is also not necessary for possible warranty and liability obligations, we delete the corresponding customer data. This is the case, for example, when a business contract ends. After that, the limitation period is usually 3 years, although longer periods are possible in individual cases. Of course, we also comply with the statutory retention obligations. Your customer data will certainly not be passed on to third parties unless you have explicitly given your consent.

legal basis

The legal basis for the processing of your data is Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (b) GDPR (contract or pre-contractual measures), Art. 6 (1) (f) GDPR (legitimate interests), and in special cases (e.g., medical services) Art. 9 (2) (a) GDPR (processing of special categories).

In the case of the protection of vital interests, data processing is carried out in accordance with Art. 9 (2) (c) GDPR. For the purposes of healthcare, occupational medicine, medical diagnostics, care or treatment in the health or social sector, or for the administration of systems and services in the health or social sector, the processing of personal data is carried out in accordance with Art. 9 (2) (h) GDPR. If you voluntarily provide special categories of data, processing is carried out on the basis of Art. 9 (2) (a) GDPR.

registration

Registration Summary 👥 Affected persons: All persons who register, create an account, log in, and use the account. 📓 Processed data: Email address, name, password, and other data collected during registration, login, and account use. 🤝 Purpose: Provision of our services. Communication with customers in connection with the services. 📅 Storage period:As long as the company account associated with the texts exists and thereafter, as a rule, 3 years. ⚖️ Legal basis: Art. 6 (1) (b) GDPR (contract), Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

When you register with us, personal data may be processed if you enter personal information or if data such as your IP address is collected during processing. You can read more about what we mean by the rather cumbersome term "personal data" below.

Please only enter data that we require for registration and for which you have the consent of a third party if you are registering on behalf of a third party. If possible, use a secure password that you do not use anywhere else and an email address that you check regularly.

Below, we provide information about the exact nature of data processing, because we want you to feel comfortable with us!

What is registration?

When you register, we collect certain data from you and enable you to easily log in online later and use your account with us. Having an account with us has the advantage that you do not have to re-enter everything each time. This saves time and effort and ultimately prevents errors in the provision of our services.

Why do we process personal data?

In short, we process personal data to enable the creation and use of an account with us.
If we didn't do this, you would have to enter all your data every time, wait for us to approve it, and then enter everything again. We and many, many customers would not like that. How would you feel about it?

What data is processed?

All data that you provided during registration, enter when logging in, or enter when managing your data in your account.

When you register, we process the following types of data: 

• First name
• last name
• email address
• company name
• Street + house number
• place of residence
• postal code
• country

When you register, we process the data you enter during registration, such as your username and password, as well as data collected in the background, such as device information and IP addresses.

When you use your account, we process data that you enter during account use and that is created in the course of using our services.

storage period

We store the data entered at least for as long as the account linked to the data exists and is used by us, as long as contractual obligations between us exist and, if the contract ends, until the respective claims arising from it have become time-barred. In addition, we store your data for as long as and to the extent that we are subject to legal obligations to store it. We then retain booking documents relating to the contract (invoices, contract documents, account statements, etc.) and other relevant business documents for the legally prescribed period (usually several years).

right of objection

You have registered, entered data, and would like to revoke the processing? No problem. As you can read above, according to the General Data Protection Regulation, you also have these rights during and after registration, login, or account creation with us. Contact the data protection officer listed above to exercise your rights. If you already have an account with us, you can easily view and manage your data and texts in your account.

legal basis

By completing the registration process, you are entering into a pre-contractual agreement with us to conclude a user agreement for our platform (even if this does not automatically result in a payment obligation). Youinvest time in entering data and registering, and we offer you our services after you have logged into our system and can view your customer account. We also fulfill our contractual obligations. Finally, we must keep registered users informed of important changes by email. This means that Art. 6 (1) (b) GDPR (implementation of pre-contractual measures, performance of a contract) applies.

Where applicable, we will also obtain your consent, e.g. if you voluntarily provide more than the absolutely necessary data or if we are allowed to send you advertising. Art. 6 (1) (a) GDPR (consent) therefore applies.

We also have a legitimate interest in knowing who we are dealing with in order to contact them in certain cases. In addition, we need to know who is using our services and whether they are being used in accordance with our terms of use, so Article 6(1)(f) GDPR (legitimate interests) applies.

Note: Users should check the following sections (as needed):

Registration with real name

Since we need to know who we are dealing with in business, registration is only possible with your real name (legal name) and not with pseudonyms.

Registration with pseudonyms

Pseudonyms can be used during registration, which means you do not have to register with us using your real name. This ensures that your name cannot be processed by us. 

Storage of IP address

During registration, login, and account use, we store the IP address in the background for security reasons in order to verify lawful use.

Public profile

User profiles are publicly visible, i.e., parts of the profile can be viewed on the Internet without entering a username and password.

Two-factor authentication (2FA)

Two-factor authentication (2FA) provides additional security when logging in, as it prevents you from logging in without your smartphone, for example. This technical measure to secure your account protects you from data loss or unauthorized access even if your username and password are known. You can find out which 2FA is used during registration, login, and in the account itself.

Web hosting introduction

Web hosting summary 👥 Affected persons: Visitors to the website 🤝 Purpose: Professional hosting of the website and securing its operation 📓 Processed data: IP address, time of website visit, browser used, and other data. More details can be found below or from the respective web hosting provider. 📅 Storage period: Depends on the respective provider, but usually 2 weeks ⚖️ Legal basis: Art. 6 (1) (f) GDPR (legitimate interests)

What is web hosting?

When you visit websites today, certain information—including personal data—is automatically generated and stored, and this website is no exception. This data should be processed as sparingly as possible and only when justified. By website, we mean all web pages on a domain, i.e., everything from the home page to the very last subpage (like this one). By domain, we mean, for example, example.com or sampleexample.com.

If you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We refer to them simply as browsers or web browsers.

To display the website, the browser must connect to another computer where the website code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why it is usually handled by professional providers. These providers offer web hosting and thus ensure reliable and error-free storage of website data. That's a lot of technical terms, but please stay with us, it gets even better!

When the browser on your computer (desktop, laptop, tablet, or smartphone) establishes a connection and during data transmission to and from the web server, personal data may be processed. On the one hand, your computer stores data, and on the other hand, the web server must also store data for a period of time to ensure proper operation.

A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet, and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

1. Professional website hosting and operational security
2. to maintain operational and IT security
3. Anonymous evaluation of access behavior to improve our offering and, if necessary, for criminal prosecution or the pursuit of claims

What data is processed?

Even as you visit our website right now, our web server, which is the computer on which this website is stored, automatically stores data such as

• the complete Internet address (URL) of the website accessed
• Browser and browser version (e.g., Chrome 87)
• the operating system used (e.g., Windows 10)
• the address (URL) of the previously visited page (referrer URL) (e.g., https://www.beispielquellsite.de/vondabinichgekommen/)
• the host name and IP address of the device from which access is being made (e.g., COMPUTERNAME and 194.23.43.121)
• Date and time
• in files, known as web server log files

How long is data stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but cannot rule out the possibility that it may be accessed by authorities in the event of illegal behavior.

In short: Your visit is logged by our provider (the company that runs our website on special computers (servers)), but we will not pass on your data without your consent!

legal basis

The lawfulness of the processing of personal data in the context of web hosting is based on Art. 6 para. 1 lit. f GDPR (protection of legitimate interests), as the use of professional hosting by a provider is necessary in order to present the company on the Internet in a secure and user-friendly manner and to be able to pursue any attacks and claims arising from this.

We generally have a contract with the hosting provider for order processing in accordance with Art. 28 et seq. GDPR, which ensures compliance with data protection and guarantees data security.

Hetzner Privacy Policy

We use Hetzner, a web hosting provider, for our website. The service provider is the German company Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany.

You can find out more about the data processed through the use of Hetzner in the privacy policy at https://www.hetzner.com/de/legal/privacy-policy.

Order Processing Agreement (OPA) Hetzner

We have concluded a data processing agreement (DPA) with Hetzner in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can read about what exactly a DPA is and, above all, what must be included in a DPA in our general section "Data Processing Agreement (DPA)".

This contract is required by law because Hetzner processes personal data on our behalf. It clarifies that Hetzner may only process data received from us in accordance with our instructions and must comply with the GDPR. The link to the data processing agreement (DPA) can be found at https://docs.hetzner.com/de/general/general-terms-and-conditions/data-privacy-faq/.

Web Analytics Introduction

Web Analytics Privacy Policy Summary 👥 Affected persons: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Processed data: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found in the respective web analytics tool used. 📅 Storage period: Depends on the web analytics tool used. ⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is web analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This involves collecting data that is stored, managed, and processed by the respective analytics tool provider (also known as a tracking tool). The data is used to create analyses of user behavior on our website and made available to us as the website operator. In addition, most tools offer various testing options. This allows us to test which offers or content are most popular with our visitors. To do this, we show you two different offers for a limited period of time. After the test (known as an A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we use web analytics?

With our website, we have a clear goal in mind: we want to provide the best web offering on the market for our industry. To achieve this goal, we want to offer the best and most interesting content while also ensuring that you feel completely at home on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website for you and us accordingly. For example, we can see the average age of our visitors, where they come from, when our website is most visited, and which content or products are particularly popular. All this information helps us to optimize the website and thus tailor it to your needs, interests, and wishes.

What data is processed?

Exactly which data is stored depends, of course, on the analysis tools used. However, as a rule, the following information is stored: what content you view on our website, which buttons or links you click on, when you visit a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website, and which computer system you use. If you have agreed to the collection of location data, this data may also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored in pseudonymized form (i.e., in an unrecognizable and abbreviated form). For the purposes of testing, web analysis, and web optimization, no direct data such as your name, age, address, or email address is stored. All such data, if collected, is stored in pseudonymized form. This means that you cannot be identified as an individual.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with JavaScript code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, while others can store data for several years.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If required by law, for example in the case of accounting, this storage period may be exceeded.

right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. You can do this either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating, or deleting cookies in your browser.

legal basis

The use of web analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offering both technically and economically. With the help of web analytics, we can detect website errors, identify attacks, and improve economic efficiency. The legal basis for this is Art. 6 (1) lit. f GDPR (legitimate interests). However, we only use the tools if you have given your consent.

Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed, you should read the privacy policies of the respective tools.

Information on specific web analytics tools, if available, can be found in the following sections.

Facebook Pixel Privacy Policy

We use Facebook's Facebook Pixel on our website. We have implemented a code on our website for this purpose. The Facebook Pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions if you have come to our website via Facebook Ads. For example, if you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to match your user data (customer data such as IP address, user ID) with the data in your Facebook account. Facebook then deletes this data again. The data collected is anonymous and cannot be viewed by us and is only used for advertising purposes. If you are a Facebook user and are logged in, your visit to our website will automatically be assigned to your Facebook user account.

We only want to show our services and products to people who are genuinely interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This means that Facebook users (provided they have allowed personalized advertising) will see relevant ads. Facebook also uses the collected data for analysis purposes and its own advertisements.

Below, we show you the cookies that were set by integrating Facebook pixels on a test page. Please note that these are only example cookies. Different cookies are set depending on your interaction with our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6122077330-7
Purpose: This cookie is used by Facebook to display advertising products.
Expiration date: after 3 months

Name:fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used to ensure that Facebook Pixel works properly.
Expiration date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062122077330-3
Value: Name of the author
Purpose: This cookie stores the text and name of a user who, for example, leaves a comment.
Expiration date: After 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (author's URL)
Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiration date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author's email address
Purpose: This cookie stores the user's email address, provided they have entered it on the website.
Expiration date: After 12 months

Note: Thecookies mentioned above refer to individual user behavior. Changes to Facebook can never be ruled out, especially when it comes to the use of cookies.

If you are registered with Facebook, you can change your ad settings yourself at https://www.facebook.com/adpreferences/advertisers/.If you are not a Facebook user, you can manage your usage-based online advertising at https://www.youronlinechoices.com/de/praferenzmanagement/. There you have the option of deactivating or activating providers.

Facebook also processes your data in the US, among other places. Facebook, or Meta Platforms, is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the US. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Facebook uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries (such as the US). Through the EU-US Data Privacy Framework and the standard contractual clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the US. These clauses are based on an implementing decision by the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing terms, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

If you would like to learn more about Facebook's data protection, we recommend that you read the company's own data policy at https://www.facebook.com/privacy/policy.

Matomo Privacy Policy

We use Matomo, an analysis software for websites, on our website. The service provider is the New Zealand company InnoCraft Ltd, 7 Waterloo Quay PO625, 6140 Wellington, New Zealand.

You can find out more about the data processed through the use of Matomo in the privacy policy at https://matomo.org/privacy-policy/. If you have any questions about data protection, please send an email to privacy@matomo.org.

Matomo On-Premise Privacy Policy

We use the privacy-friendly analysis program Matomo On-Premise on our website. With the on-premise version, Matomo is installed on our own server. This means that we act as the operator of the software and any data we may collect from you is stored directly with us. Data processing therefore remains entirely in our hands. The service provider is the New Zealand company InnoCraft Ltd, 7 Waterloo Quay PO625, 6140 Wellington, New Zealand.

If you would like to know more about data processing by Matomo On-Premise, please feel free to contact us. We also recommend reading Matomo's privacy policy at https://matomo.org/privacy-policy/.

Matomo On-Premise (without cookies)

Many web analytics tools typically use cookies to collect and process large amounts of personal data for analysis and marketing purposes. Cookies are small text files that are usually stored in your browser and may contain personal data. We want to respect and protect your privacy as much as possible. That is why we have decided to take a different approach and use Matomo On-Premise without cookies. Although we can perform various measurements and web analyses with Matomo, no personal data about you is stored in cookies. Matomo On-Premise without cookies is one of the most privacy-friendly web analytics services on the market.

 

 

Email Marketing Introduction

Email marketing summary 👥 Data subjects: Newsletter subscribers 🤝 Purpose: Direct marketing via email, notification of system-relevant events 📓 Processed data: Data entered during registration, but at least the email address. More details can be found in the respective email marketing tool used. 📅 Storage period: Duration of the subscription ⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is email marketing?

We also use email marketing to keep you up to date. If you have agreed to receive our emails or newsletters, your data will also be processed and stored. Email marketing is a sub-area of online marketing. It involves sending news or general information about a company, products, or services by email to a specific group of people who are interested in it.

If you would like to participate in our email marketing (usually via newsletter), you normally only need to register with your email address. To do so, simply fill out an online form and submit it. However, we may also ask you for your title and name so that we can address you personally.

Basically, newsletter registration works using the "double opt-in" procedure. After you have registered for our newsletter on our website, you will receive an email asking you to confirm your newsletter registration. This ensures that the email address belongs to you and that no one else has registered with someone else's email address. We or a notification tool we use logs each individual registration. This is necessary so that we can verify that the registration process was legally correct. The time of registration, the time of registration confirmation, and your IP address are usually stored. In addition, any changes you make to your stored data are also logged.

Why do we use email marketing?

We naturally want to stay in touch with you and keep you up to date with the most important news about our company. To this end, we use email marketing—often referred to simply as "newsletters"—as an essential part of our online marketing strategy. If you agree to this or if it is legally permitted, we will send you newsletters, system emails, or other notifications by email. When we use the term "newsletter" in the following text, we mainly mean regularly sent emails. Of course, we do not want to bother you with our newsletters in any way. That is why we always strive to provide only relevant and interesting content. For example, you can learn more about our company, our services, or our products. Since we are constantly improving our offerings, our newsletter will also keep you informed about any news or special, lucrative promotions we may be offering. If we commission a service provider that offers a professional mailing tool for our email marketing, we do so in order to be able to offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to bring us closer to our business goals.

What data is processed?

If you subscribe to our newsletter via our website, you confirm your membership in an email list by email. In addition to your IP address and email address, your title, name, address, and telephone number may also be stored. However, this will only happen if you consent to this data storage. The data marked as such is necessary for you to participate in the service offered. Providing this information is voluntary, but failure to do so will result in you being unable to use the service. In addition, information about your device or your preferred content on our website may also be stored. For more information about data storage when you visit a website, please refer to the section "Automatic data storage." We record your declaration of consent so that we can always prove that it complies with our laws.

Duration of data processing

If you unsubscribe from our email/newsletter distribution list, we may store your address for up to three years on the basis of our legitimate interests so that we can still prove your consent at that time. We may only process this data if we need to defend ourselves against any claims.

However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently revoke your consent, we reserve the right to store your email address in a block list. As long as you have voluntarily subscribed to our newsletter, we will of course retain your email address.

right of objection

You can unsubscribe from our newsletter at any time. All you need to do is revoke your consent to subscribe to the newsletter. This usually takes just a few seconds or one or two clicks. In most cases, you will find a link at the end of each email to unsubscribe from the newsletter. If you really cannot find the link in the newsletter, please contact us by email and we will unsubscribe you from the newsletter immediately.

legal basis

Our newsletter is sent on the basis of your consent (Article 6(1)(a) GDPR). This means that we may only send you a newsletter if you have actively subscribed to it beforehand. We may also send you advertising messages if you have become our customer and have not objected to the use of your email address for direct marketing purposes.

Information about specific email marketing services and how they process personal data can be found in the following sections, if available.

Click tip Privacy policy

We use Klick-Tipp, a marketing automation service, on our website. The service provider is the British company Klick-Tipp Limited, 15 Cambridge Court, 210 Shepherd's Bush Road, London W67NJ, United Kingdom. You can find out more about the data processed through the use of Klick-Tipp in the privacy policy at https://www.klicktipp.com/datenschutzerklarung/.

Social Media Introduction

Social media privacy policy summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Presentation and optimization of our services, contact with visitors, interested parties, etc., advertising 📓 Processed data: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device, and your IP address. You can find more details on this in the respective social media tool used. 📅 Storage period: Depends on the social media platforms used. ⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data may be processed so that we can specifically target users who are interested in us via social networks. Furthermore, elements of a social media platform may also be embedded directly into our website. This is the case, for example, when you click on a social button on our website and are redirected directly to our social media presence. Social media refers to websites and apps through which registered members can produce content, exchange content openly or within specific groups, and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and connect online. Our social media presence allows us to bring our products and services closer to potential customers. The social media elements integrated into our website help you quickly and easily access our social media content.

The data stored and processed through your use of a social media channel is primarily intended to enable web analytics. The aim of these analyses is to develop more accurate and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw appropriate conclusions about your interests and create so-called user profiles. This also enables the platforms to present you with customized advertisements. In most cases, cookies are set in your browser for this purpose, which store data about your usage behavior.

We generally assume that we remain responsible for data protection even when using the services of a social media platform. However, the European Court of Justice has ruled that in certain cases, the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is then reproduced below for the platform concerned.

Please note that when using social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may mean that you are no longer able to easily assert or enforce your rights with regard to your personal data.

What data is processed?

Exactly what data is stored and processed depends on the respective social media platform provider. However, it usually includes data such as telephone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device, and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you are visiting and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers' servers. This means that only the providers have access to the data and can provide you with the relevant information or make changes.

If you want to know exactly what data is stored and processed by social media providers and how you can object to data processing, you should carefully read the company's privacy policy. If you have any questions about data storage and data processing or want to assert your rights in this regard, we recommend that you contact the provider directly.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. However, customer data that is matched with your own user data is deleted within two days. In general, we only process personal data for as long as is absolutely necessary to provide our services and products. If required by law, as in the case of accounting, for example, this storage period may be exceeded.

right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. You can do this either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating, or deleting cookies in your browser.

Since social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed, you should read the privacy policies of the respective tools.

legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR). In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and review the privacy policy or cookie policy of the respective service provider.

Information on specific social media platforms can be found in the following sections, where available.

LinkedIn Privacy Policy

LinkedIn Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Optimization of our services 📓 Processed data: Data such as user behavior data, information about your device, and your IP address. More details can be found below in the privacy policy. 📅 Storage period: the data is generally deleted within 30 days ⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is LinkedIn?

We use social plug-ins from the social media network LinkedIn, LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA, on our website. Social plug-ins can be feeds, content sharing, or links to our LinkedIn page. Social plug-ins are clearly marked with the familiar LinkedIn logo and allow you to share interesting content directly from our website, for example. For the European Economic Area and Switzerland, LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing.

By embedding such plug-ins, data can be sent to LinkedIn, stored, and processed there. In this privacy policy, we want to inform you about what data is involved, how the network uses this data, and how you can manage or prevent data storage.

LinkedIn is the largest social network for business contacts. Unlike Facebook, for example, the company focuses exclusively on establishing business contacts. Companies can use the platform to present their services and products and establish business relationships. Many people also use LinkedIn to search for jobs or to find suitable employees for their own companies. In Germany alone, the network has over 11 million members. In Austria, there are around 1.3 million.

Why do we use LinkedIn on our website?

We know how busy you are. It's impossible to follow all social media channels individually. Even if, as in our case, it would be worthwhile. Because we regularly post interesting news or reports that are worth sharing. That's why we've created the option on our website to share interesting content directly on LinkedIn or link directly to our LinkedIn page. We consider built-in social plug-ins to be an extended service on our website. The data collected by LinkedIn also helps us to show potential advertising measures only to people who are interested in what we have to offer.

What data does LinkedIn store?

LinkedIn does not store any personal data simply by integrating social plug-ins. LinkedIn refers to this data generated by plug-ins as passive impressions. However, if you click on a social plug-in, for example to share our content, the platform stores personal data as so-called "active impressions." This happens regardless of whether you have a LinkedIn account or not. If you are logged in, the data collected will be assigned to your account.

Your browser establishes a direct connection to LinkedIn's servers when you interact with our plug-ins. This allows the company to log various usage data. In addition to your IP address, this may include login data, device information, or information about your Internet or mobile service provider. If you access LinkedIn services via your smartphone, your location may also be determined (after you have given your consent). LinkedIn may also pass this data on to third-party advertisers in "hashed" form. Hashing means that a data record is converted into a string of characters. This allows the data to be encrypted so that individuals can no longer be identified.

Most data relating to your user behavior is stored in cookies. These are small text files that are usually placed in your browser. LinkedIn may also use web beacons, pixel tags, display tags, and other device identifiers.

Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be complete and serves only as an example. The following cookies were set without being logged in to LinkedIn:

Name: bcookie
Value: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16122077330-
Purpose: This cookie is a so-called "browser ID cookie" and therefore stores your identification number (ID).
Expiration date: After 2 years

Name: lang
Value: v=2&lang=en-US
Purpose: This cookie stores your default or preferred language.
Expiration date: after the end of the session

Name: lidc
Value: 1818367:t=1571904767:s=AQF6KNnJ0G122077330…
Purpose: This cookie is used for routing. Routing records the paths you took to get to LinkedIn and how you navigate through the website.
Expiration date: after 24 hours

Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX
Purpose:No further information could be obtained about this cookie.
Expiration date: after 2 minutes

Name: JSESSIONID
Value: ajax:1220773302900777718326218137
Purpose: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiration date: After the end of the session

Name: bscookie
Value: “v=1&201910230812…
Purpose: This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie.
Expiration date: after 2 years

Name: fid
Value: AQHj7Ii23ZBcqAAAA...
Purpose: No further information could be found about this cookie.
Expiration date: after 7 days

Note: LinkedIn also works with third-party providers. That is why we also detected the two Google Analytics cookies _ga and _gat in our test.

How long and where is the data stored?

In principle, LinkedIn retains your personal data for as long as the company deems necessary to provide its services. However, LinkedIn will delete your personal data when you delete your account. In some exceptional cases, LinkedIn may retain some data in aggregated and anonymized form even after you delete your account. Once you delete your account, other people will no longer be able to see your data within one day. LinkedIn generally deletes the data within 30 days. However, LinkedIn retains data if it is necessary to do so for legal reasons. Data that can no longer be attributed to individuals remains stored even after the account is closed. The data is stored on various servers in the US and presumably also in Europe.

How can I delete my data or prevent it from being stored?

You have the right to access and delete your personal data at any time. You can manage, change, and delete your data in your LinkedIn account. You can also request a copy of your personal data from LinkedIn.

How to access the account information in your LinkedIn profile:

In LinkedIn, click on your profile icon and select the "Settings and Privacy" section. Now click on "Privacy" and then on "Change" in the "How LinkedIn uses your data" section. In just a few moments, you can download selected data about your web activity and account history.

You also have the option of preventing LinkedIn from processing data in your browser. As mentioned above, LinkedIn stores most data via cookies that are set in your browser. You can manage, deactivate, or delete these cookies. Depending on which browser you use, the management process works slightly differently. Under the "Cookies" section, you will find the relevant links to the respective instructions for the most popular browsers.

You can also configure your browser so that you are always informed when a cookie is to be set. You can then decide individually whether you want to accept the cookie or not.

legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR). In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and review the privacy policy or cookie policy of the respective service provider.

LinkedIn also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

LinkedIn uses standard contractual clauses (SCC) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e., in particular in the USA) or for data transfers to such countries (Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCC) are model templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries (such as the USA). Through these clauses, LinkedIn undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision by the European Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about the standard contractual clauses on LinkedIn, please visit https://de.linkedin.com/legal/l/dpa or https://www.linkedin.com/legal/l/eu-sccs.

We have tried to provide you with the most important information about data processing by LinkedIn. You can find out more about data processing by the social media network LinkedIn at https://www.linkedin.com/legal/privacy-policy.

Order Processing Agreement (OPA) LinkedIn

We have concluded a data processing agreement (DPA) with LinkedIn in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can read about what exactly a DPA is and, above all, what must be included in a DPA in our general section "Data Processing Agreement (DPA)".

This contract is required by law because LinkedIn processes personal data on our behalf. It clarifies that LinkedIn may only process data received from us in accordance with our instructions and must comply with the GDPR. The link to the data processing agreement (DPA) can be found at https://de.linkedin.com/legal/l/dpa.

Pinterest Privacy Policy

Pinterest Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Optimization of our services 📓 Processed data: Data such as user behavior data, information about your device, your IP address, and search terms. More details can be found below in the privacy policy. 📅 Storage period: until Pinterest no longer needs the data for its purposes ⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Pinterest?

We use buttons and widgets from the social media network Pinterest, operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA, on our website. For the European region, the Irish company Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) is responsible for all data protection-related aspects.

Pinterest is a social network that specializes in graphic representations and photographs. The name is a combination of the words "pin" and "interest." Users can exchange information about various hobbies and interests via Pinterest and view each other's profiles with pictures, either openly or in defined groups.

Why do we use Pinterest?

Pinterest has been around for several years now, and this social media platform is still one of the most visited and valued platforms. Pinterest is particularly suitable for our industry because the platform is primarily known for beautiful and interesting images. That's why we are also represented on Pinterest and want to showcase our content outside of our website. The data collected can also be used for advertising purposes, enabling us to show advertising messages to precisely those people who are interested in our services or products.

What data does Pinterest process?

So-called log data may be stored. This includes information about your browser, IP address, the address of our website and the activities carried out on it (for example, when you click the "Save" or "Pin" button), search history, date and time of the request, and cookie and device data. If you interact with an embedded Pinterest feature, cookies that store various data may also be set in your browser. In most cases, the above-mentioned log data, preset language settings, and clickstream data are stored in cookies. Pinterest defines clickstream data as information about your website behavior.

If you have a Pinterest account and are logged in, the data collected via our site may be added to your account and used for advertising purposes. When you interact with our integrated Pinterest features, you will usually be redirected to the Pinterest site. Here you can see a sample selection of cookies that will then be set in your browser.

Name: _auth
Value: 0
Purpose: The cookie is used for authentication. For example, a value such as your "user name" can be stored in it. 
Expiration date: after one year

Name: _pinterest_referrer
Value: 1
Purpose: This cookie stores the fact that you arrived at Pinterest via our website. The URL of our website is therefore stored.
Expiration date: after the end of the session

Name: _pinterest_sess
Value: …9HRHZvVE0rQlUxdG89
Purpose: This cookie is used to log in to Pinterest and contains user IDs, authentication tokens, and timestamps.
Expiration date: after one year

Name: _routing_id
Value: "8d850ddd-4fb8-499c-961c-77efae9d4065122077330-8"
Purpose: The cookie contains an assigned value that is used to identify a specific routing destination.
Expiration date: after one day

Name: cm_sub
Value: denied
Purpose: This cookie stores a user ID and timestamp.
Expiration date: after one year

Name: csrftoken
Value: 9e49145c82a93d34fd933b0fd8446165122077330-1
Purpose: This cookie is most likely set for security reasons to prevent requests from being forged. However, we were unable to find out more specific details.
Expiration date: after one year

Name: sessionFunnelEventLogged
Value: 1
Purpose: We have not yet been able to obtain any further informationabout this cookie.
Expiration date: after one day

How long and where is the data stored?

Pinterest generally stores the collected data until it is no longer needed for the purposes of the company. As soon as data storage is no longer necessary, for example to comply with legal requirements, the data is either deleted or anonymized so that you can no longer be identified as a person. The data may also be stored on American servers.

right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party providers such as Pinterest at any time. You can do this either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating, or deleting cookies in your browser.

Since cookies may be used in embedded Pinterest elements, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed, you should read the privacy policies of the respective tools.

legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR). In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the tool if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and review the privacy policy or cookie policy of the respective service provider.

Pinterest also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

Pinterest uses standard contractual clauses (SCC) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e., in particular in the USA) or for data transfers to such countries (Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCC) are model templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even when it is transferred to third countries (such as the USA) and stored there. Through these clauses, Pinterest undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

For more information about the standard contractual clauses at Pinterest, please visit https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eea.

We have tried to provide you with the most important information about data processing by Pinterest. You can find out more about Pinterest's data policy at https://policy.pinterest.com/de/privacy-policy.

Twitter Privacy Policy

Twitter Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Optimization of our services 📓 Processed data: Data such as user behavior data, information about your device, and your IP address. More details can be found below in the privacy policy. 📅 Storage period: Twitter deletes data collected from other websites after 30 days at the latest. ⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Twitter?

We have integrated Twitter features into our website. These include embedded tweets, timelines, buttons, and hashtags. Twitter is a short message service and social media platform operated by Twitter Inc., One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

To the best of our knowledge, no personal data or data relating to your web activities is transferred to Twitter in the European Economic Area and Switzerland simply by integrating Twitter functions. Only when you interact with Twitter functions, such as clicking on a button, can data be sent to Twitter, stored there, and processed. We have no influence on this data processing and bear no responsibility for it. In this privacy policy, we want to give you an overview of what data Twitter stores, what Twitter does with this data, and how you can largely protect yourself from data transfer.

For some, Twitter is a news service, for others a social media platform, and still others refer to it as a microblogging service. All of these descriptions are valid and mean more or less the same thing.

Both individuals and companies use Twitter to communicate with interested parties via short messages. Twitter allows only 280 characters per message. These messages are called "tweets." Unlike Facebook, for example, the service does not focus on expanding a network of "friends," but rather aims to be understood as a global and open news platform. On Twitter, you can also maintain an anonymous account, and tweets can be deleted by the company on the one hand, or by the users themselves on the other.

Why do we use Twitter on our website?

Like many other websites and companies, we try to offer our services and communicate with our customers through various channels. We have grown particularly fond of Twitter as a useful "small" messaging service. We regularly tweet or retweet exciting, funny, or interesting content. We realize that you can't follow every channel separately. After all, you have other things to do. That's why we've integrated Twitter functions into our website. You can follow our Twitter activity "on site" or access our Twitter page via a direct link. By integrating Twitter, we want to enhance our service and the user-friendliness of our website.

What data does Twitter store?

Some of our subpages feature built-in Twitter functions. If you interact with Twitter content, such as clicking on a button, Twitter may collect and store data. This is also the case if you do not have a Twitter account yourself. Twitter calls this data "log data." This includes demographic data, browser cookie IDs, your smartphone ID, hashed email addresses, and information about which pages you visited on Twitter and what actions you took. Of course, Twitter stores more data if you have a Twitter account and are logged in. This storage usually takes place via cookies. Cookies are small text files that are usually set in your browser and transmit various information to Twitter.

We will now show you which cookies are set when you are not logged in to Twitter but visit a website with built-in Twitter features. Please consider this list as an example. We cannot guarantee that it is complete, as the choice of cookies is constantly changing and depends on your individual actions with Twitter content.

These cookies were used in our test:

Name: personalization_id
Value: “v1_cSJIsogU51SeE122077330”
Purpose: This cookie stores information about how you use the website and which advertisement you may have used to access Twitter.
Expiration date: after 2 years

Name: lang
Value: de
Purpose: This cookie stores your default or preferred language.
Expiration date: afterthe end of the session

Name: guest_id
Value: 122077330v1%3A157132626
Purpose: This cookie is set to identify you as a guest.
Expiration date: after 2 years

Name: fm
Value: 0
Purpose: Unfortunately, we were unable to determine the purposeof this cookie.
Expiration date: afterthe end of the session

Name: external_referer
Value: 1220773302beTA0sf5lkMrlGt
Purpose: This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter.
Expiration date: After 6 days

Name: eu_cn
Value: 1
Purpose: This cookie stores user activity and serves various advertising purposes for Twitter .
Expiration date: After one year

Name: ct0
Value: c1179f07163a365d2ed7aad84c99d966
Purpose: Unfortunately, we have not found any informationabout this cookie.
Expiration date: after 6 hours

Name: _twitter_sess
Value: 53D%253D–dd0248122077330-
Purpose: This cookieallows youto use features within the Twitter website.
Expiration date: after the end of the session

Note: Twitter also works with third-party providers. That is why we also detected the three Google Analytics cookies _ga, _gat, and _gid in our test.

Twitter uses the collected data on the one hand to better understand user behavior and thus improve its own services and advertising offerings, and on the other hand, the data also serves internal security measures.

How long and where is the data stored?

When Twitter collects data from other websites, it is deleted, summarized, or otherwise obscured after a maximum of 30 days. Twitter's servers are located in various server centers in the United States. It can therefore be assumed that the data collected is stored in America. Based on our research, we were unable to determine conclusively whether Twitter also has its own servers in Europe. In principle, Twitter can store the collected data until it is no longer useful to the company, you delete the data, or a statutory deletion period applies.

How can I delete my data or prevent it from being stored?

In its privacy policy, Twitter repeatedly emphasizes that it does not store any data from external website visits if you or your browser are located in the European Economic Area or Switzerland. However, if you interact directly with Twitter, Twitter will of course also store data about you.

If you have a Twitter account, you can manage your data by clicking on "More" under the "Profile" button. Then click on "Settings and privacy." Here you can manage data processing individually.

If you do not have a Twitter account, you can go to twitter.comand then click on "Personalization." Under "Personalization and data," you can manage your collected data.

As mentioned above, most data is stored via cookies, which you can manage, deactivate, or delete in your browser. Please note that you can only "edit" cookies in the browser you have selected. This means that if you use a different browser in the future, you will have to manage your cookies again according to your preferences. Under the "Cookies" section, you will find the corresponding links to the respective instructions for the most popular browsers.

You can also configure your browser to notify you each time a cookie is set. This allows you to decide individually whether to accept or reject each cookie.

Twitter also uses the data for personalized advertising on and off Twitter. You can turn off personalized advertising in your settings under "Personalization and data." If you use Twitter on a browser, you can disable personalized advertising at https://optout.aboutads.info/?c=2&lang=EN.

legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR). In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and review the privacy policy or cookie policy of the respective service provider.

Twitter also processes your data in the United States, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the United States. This may entail various risks for the legality and security of data processing.

Twitter uses standard contractual clauses (SCC) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e., in particular in the USA) or for data transfers to such countries (Art. 46(2) and (3) GDPR). Standard contractual clauses (SCC) are model templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even when it is transferred to third countries (such as the USA) and stored there. Through these clauses, Twitter undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision by the European Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about the standard contractual clauses on Twitter, please visit https://gdpr.twitter.com/en/controller-to-controller-transfers.html.

We hope we have provided you with a basic overview of data processing by Twitter. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend that you read Twitter's privacy policy at https://twitter.com/de/privacy.

cloud services

Cloud services Privacy policy Summary 👥 Data subjects: We as website operators and you as website visitors 🤝 Purpose: Security and data storage 📓 Processed data: Data such as your IP address, name, or technical data such as browser version You can find more details below and in the individual data protection texts or in the privacy policies of the providers 📅 Storage period: In most cases, the data is stored until it is no longer needed to fulfill the service ⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are cloud services?

Cloud services provide us, as website operators, with storage space and computing power via the Internet. Data can be transferred to an external system, processed, and stored via the Internet. The relevant cloud provider is responsible for managing this data. Depending on requirements, an individual or a company can choose the amount of storage space or computing power they need. Cloud storage is accessed via an API or storage protocols. API stands for Application Programming Interface and refers to a programming interface that connects software and hardware components.

Why do we use cloud services?

We use cloud services for several reasons. A cloud service allows us to store our data securely. It also gives us access to our data from different locations and devices, giving us greater flexibility and simplifying our work processes. Cloud storage also saves us money because we don't have to set up and manage our own infrastructure for data storage and data security. By storing our data centrally in the cloud, we can also expand our areas of application and manage our information much more effectively.

As website operators and as a company, we primarily use cloud services for our own purposes. For example, we use the services to manage our calendar and to store documents or other important information in the cloud. However, this may also involve the storage of your personal data. This is the case, for example, if you provide us with your contact details (such as your name and email address) and we store our customer data with a cloud provider. Consequently, data that we process about you may also be stored and processed on external servers. If we offer certain forms or content from cloud services on our website, cookies may also be set for web analysis and advertising purposes. Furthermore, such cookies remember your settings (such as the language used) so that you will find your usual web environment when you visit our website again.

What data is processed by cloud services?

Much of the data we store in the cloud is not personally identifiable, but some data is considered personal data according to the definition in the GDPR. This often includes customer data such as name, address, IP address, or phone number, or technical device information. Videos, images, and audio files can also be stored in the cloud. How exactly the data is collected and stored depends on the service in question. We try to use only services that handle data in a highly trustworthy and professional manner. In principle, services such as Amazon Drive have access to the stored files in order to be able to offer their own services accordingly. However, to do so, the services require permissions such as the right to copy files for security reasons. This data is processed and managed within the scope of the services and in compliance with applicable laws. This also includes the GDPR for US providers (via the standard contractual clauses). In some cases, these cloud services also work with third-party providers who can process data under instruction and in accordance with data protection guidelines and other security measures. We would like to emphasize once again that all known cloud services (such as Amazon Drive, Google Drive, or Microsoft Onedrive) reserve the right to access stored content in order to offer and optimize their own services accordingly.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, cloud services store data until you or we revoke the data storage or delete the data. As a rule, personal data is only stored for as long as is absolutely necessary for the provision of services. However, it can take several months to permanently delete data from the cloud. This is because the data is usually not only stored on one server, but is distributed across several servers.

right of objection

You also have the right and the option to revoke your consent to data storage in a cloud at any time. If cookies are used, you also have a right of revocation here. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating, or deleting cookies in your browser. We also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective cloud providers.

legal basis

We use cloud services primarily on the basis of our legitimate interests (Art. 6 (1) (f) GDPR) in a good security and storage system.

Certain processing operations, in particular the use of cookies and storage functions, require your consent. If you have consented to your data being processed and stored by cloud services, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR). Most of the services we use set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and review the privacy policy or cookie policy of the respective service provider.

Information on special tools can be found in the following sections, if available.

Dropbox Privacy Policy

We use Dropbox, an online storage service for files, photos, and videos, for our website. The service provider is the American company Dropbox Inc. The company's European branch is located in Ireland (One Park Place, Floor 5, Upper Hatch Street, Dublin 2).

Dropbox also processes your data in the United States, among other places. Please note that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the United States. This may entail various risks for the legality and security of data processing.

Dropbox uses standard contractual clauses (SCC) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e., in particular in the USA) or for data transfers to such countries (Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCC) are model templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even when it is transferred to third countries (such as the USA) and stored there. Through these clauses, Dropbox undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the US. These clauses are based on an implementing decision by the European Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Data Processing Agreements, which comply with the Standard Contractual Clauses, can be found at https://assets.dropbox.com/documents/en/legal/dfb-data-processing-agreement.pdf.

For more information about the data processed when using Dropbox, please refer to the Privacy Policy at https://www.dropbox.com/privacy.

Online map services Introduction

Online map services Privacy policy summary 👥 Data subjects: Visitors to the website 🤝 Purpose: To improve the user experience 📓 Data processed: The data processed depends largely on the services used. In most cases, this includes IP addresses, location data, search items, and/or technical data. More details can be found in the tools used. 📅 Storage period: Depends on the tools used ⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are online map services?

We also use online map services as an extended service for our website. Google Maps is probably the service you are most familiar with, but there are also other providers that specialize in creating digital maps. Such services make it possible to display locations, route plans, or other geographical information directly on our website. With an integrated map service, you no longer have to leave our website to view the route to a location, for example. To ensure that the online map works on our website, map sections are integrated using HTML code. The services can then display road maps, the earth's surface, or aerial or satellite images. When you use the built-in map service, data is also transferred to the tool used and stored there. This data may also include personal data.

Why do we use online map services on our website?

Generally speaking, our goal is to make your time on our website as pleasant as possible. And of course, your time will only be pleasant if you can easily find your way around our website and quickly and easily find all the information you need. That's why we thought an online map system could be a significant improvement to our website service. Without leaving our website, you can easily view route descriptions, locations, and even points of interest with the help of the map system. It is also very practical that you can see at a glance where our company is located, so that you can find us quickly and easily. As you can see, there are many advantages, and we clearly consider online map services on our website to be part of our customer service.

What data is stored by online map services?

When you open a page on our website that has an online map function, personal data may be transmitted to the respective service and stored there. In most cases, this is your IP address, which can also be used to determine your approximate location. In addition to your IP address, data such as search terms entered and longitude and latitude coordinates are also stored. If you enter an address for route planning, for example, this data is also stored. The data is not stored by us, but on the servers of the integrated tools. You can think of it like this: you are on our website, but when you interact with a map service, this interaction actually takes place on their website. To ensure that the service works properly, at least one cookie is usually set in your browser. Google Maps, for example, also uses cookies to record user behavior in order to optimize its own service and display personalized advertising. You can find out more about cookies in our "Cookies" section.

How long and where is the data stored?

Each online map service processes different user data. If we have further information, we will inform you about the duration of data processing below in the relevant sections on the individual tools. As a rule, personal data is only stored for as long as is necessary to provide the service. Google Maps, for example, stores certain data for a specified period of time, while other data must be deleted by you. Mapbox, for example, stores IP addresses for 30 days and then deletes them. As you can see, each tool stores data for different lengths of time. We therefore recommend that you carefully review the privacy policies of the tools used.

Providers also use cookies to store data about your user behavior with the map service. You can find more general information about cookies in our "Cookies" section, but you can also find out which cookies may be used in the privacy policies of the individual providers. In most cases, however, this is only an illustrative list and is not exhaustive.

right of objection

You always have the option and the right to access your personal data and to object to its use and processing. You can also revoke your consent at any time. The easiest way to do this is usually via the cookie consent tool. However, there are also other opt-out tools that you can use. You can also manage, delete, or deactivate cookies set by the providers used with just a few clicks of the mouse. However, this may mean that some functions of the service no longer work as usual. How you manage cookies in your browser depends on the browser you use. In the "Cookies" section, you will also find links to instructions for the most important browsers.

legal basis

If you have consented to the use of an online map service, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent forms the legal basis for the processing of personal data, as may occur when data is collected by an online map service.

We also have a legitimate interest in using an online map service to optimize our service on our website. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use an online map service if you have given your consent. We would like to emphasize this point once again at this juncture.

Information on special online map services can be found in the following sections, if available.

Miscellaneous Introduction

Other Privacy Policy Summary 👥 Data subjects: Visitors to the website 🤝 Purpose: Improving the user experience 📓 Processed data: The data processed depends heavily on the services used. In most cases, this is the IP address and/or technical data. More details can be found in the tools used. 📅 Storage period: Depends on the tools used ⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What falls under "Other"?

The category "Other" includes services that do not fit into any of the above categories. These are usually various plugins and integrated elements that improve our website. These functions are usually obtained from third-party providers and integrated into our website. Examples include web search services such as Algolia Place, Giphy, Programmable Search Engine, or online services for weather data such as OpenWeather.

Why do we use other third-party providers?

We want our website to offer you the best web service in our industry. For a long time now, a website has been more than just a business card for companies. Rather, it is a place that should help you find what you are looking for. In order to make our website even more interesting and helpful for you, we use various third-party services.

What data is processed?

Whenever elements are integrated into our website, your IP address is transmitted to the respective provider, stored, and processed there. This is necessary because otherwise the content will not be sent to your browser and consequently will not be displayed correctly. Service providers may also use pixel tags or web beacons. These are small graphics on websites that can record a log file and also create analyses of this file. Providers can use the information obtained to improve their own marketing measures. In addition to pixel tags, such information (such as which button you click or when you visit which page) can also be stored in cookies. In addition to analysis data on your web behavior, technical information such as your browser type or operating system can also be stored in these cookies. Some providers can also link the data obtained to other internal services or third-party providers. Each provider handles your data differently. We therefore recommend that you carefully read the privacy policies of the respective services. We always strive to use only services that handle data protection with great care.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products.

legal basis

If we ask for your consent and you agree that we may use the service, this constitutes the legal basis for the processing of your data (Art. 6 (1) (a) GDPR).  In addition to your consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offering both technically and economically. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use the tools if you have given your consent.

Information about the special tools can be found in the following sections, if available.

Weglot Privacy Policy

We use the Weglot translation service for our website. The service provider is the French company Weglot SAS, 7 cité Paradis 75010 Paris, France.

For more information about the data processed through the use of Weglot, please refer to the privacy policy at https://weglot.com/privacy/.

Explanation of terms used

We always strive to make our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal issues. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). However, we do not want to use them without explanation. Below you will find an alphabetical list of important terms used that we may not have covered sufficiently in the previous privacy policy. If these terms are taken from the GDPR and are definitions, we will also cite the GDPR texts here and add our own explanations where necessary.

processor

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"Processor" means a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller;

Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to the responsible parties, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. Processors can therefore be service providers such as tax advisors, but also hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft.

consent

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"Consent" of the data subject means any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her;

Explanation: On websites, such consent is usually given via a cookie consent tool. You are probably familiar with this. Whenever you visit a website for the first time, you are usually asked via a banner whether you agree to or consent to data processing. In most cases, you can also make individual settings and thus decide for yourself which data processing you allow and which you do not. If you do not give your consent, no personal data about you may be processed. In principle, consent can of course also be given in writing, i.e., not via a tool.

Personal data

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"Personal data" any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"); A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Explanation: Personal data is therefore any data that can be used to identify you as a person. This usually includes data such as:

• Name
• Address
• email address
• mailing address
• phone number
• date of birth
• Identification numbers such as social security number, tax identification number, ID card number, or student ID number
• Bank details such as account numbers, credit information, account balances, and much more.

According to the European Court of Justice (ECJ), your IP address is also considered personal data. IT experts can use your IP address to determine at least the approximate location of your device and, subsequently, identify you as the connection owner. Therefore, storing an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called "special categories" of personal data that are particularly worthy of protection. These include:

• racial and ethnic origin
• political views
• religious or ideological beliefs
• union membership
• genetic data, such as data obtained from blood or saliva samples
• Biometric data (information about psychological, physical, or behavioral characteristics that can identify a person).
  Health data
• Data on sexual orientation or sex life

profiling

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"Profiling" means any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements;

Explanation: Profiling involves gathering various pieces of information about a person in order to learn more about them. In the web sector, profiling is often used for advertising purposes or for credit checks. Web and advertising analysis programs, for example, collect data about your behavior and interests on a website. This results in a specific user profile that can be used to target advertising to a specific audience.

 

person in charge

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;

Explanation: In our case, we are responsible for processing your personal data and are therefore the "controller." If we pass on collected data to other service providers for processing, they are "processors." For this, a "processing agreement" must be signed.

 

processing

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"Processing" Any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;

Note: When we refer to processing in our privacy policy, we mean any type of data processing. As mentioned above in the original GDPR statement, this includes not only the collection but also the storage and processing of data.

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