The story of the invention of this very special magnetic clasp reads almost like a fairy tale. And here, as there, love, virtue, and also chance were involved.

There was the young, impetuous toolmaker Erich from Enns/Neu Gablonz, who liked to go to festivals to chat and meet people. And there was the enchanting Brigitte, whom he met one day at such a festival. They became friends, went out together from then on, and had a wonderful time.
But one day, clouds gathered and there were disagreements. Brigitte couldn't decide which necklace best matched her dress. That can happen, because it's often not easy to decide something like that right away. Each of her pieces of jewelry was something very special.
So disaster took its course. She hadn't made her choice yet. Erich helped with the trying on – the tension became increasingly fraught. And when she had made her choice, they were already far too late. That didn't have to happen and only caused trouble.

That gave Erich something to think about. "There has to be a simpler and more convenient solution to try on jewelry in peace – in advance and without outside help," he mused to himself. When an offer for small, particularly strong magnets landed on his desk a week later, he already suspected it. And when he played around with the magnets for a while, it became completely clear to him. Connecting the pieces of jewelry with a magnet – instead of with a “little hook for hanging” – has many advantages.
In many attempts, Erich Langer developed the new, secure type of magnetic clasp.

The surprise and joy were great when Erich suddenly pulled the necklaces with the new magnetic clasp out of the drawer the next time they went out. The right chain was quickly chosen. It went so fast that Brigitte called out to Erich to ask when he would finally be ready to get dressed. So there was still time for a long/tender kiss before going out, which encouraged Erich to kneel down in front of her and ask for Brigitte's hand with a ring that matched the necklace.
And what can I say? She said yes! Even today, Brigitte and Erich are a happy and contented couple.

Since then, thousands/millions of magnetic clasps have been produced in countless shapes, sizes and various precious metals and sent all over the world to make other couples happier.

The production of the magnetic clasps has now been taken over by the descendants.
For Claudia and Fritz, the intensive networking with customers and suppliers, including employees, is magical. This constantly gives rise to new inspirations that become visible in products for the joy and well-being of wearers.

LANGER® – magnet it´s magic