Erich Langer, who was once forced to flee Zwittau, not only found a new home in Enns but also laid the foundation for Langer GmbH, which grew from humble beginnings to become Europe’s market leader in magnetic jewelry clasps by combining tradition with innovation, thus becoming a symbol of resilience and success.
The story behind the invention of this very special magnetic clasp is almost like a fairy tale. And just as in fairy tales, love, virtue, and a touch of serendipity all played a part.
There was Erich, a young, impetuous toolmaker from Enns/Neu Gablonz who loved going to parties to socialize and meet people. And there was the enchanting Brigitte, whom he met one day at just such a party. They became friends, started going out together, and had a wonderful time.
But one day, clouds gathered and disagreements arose. Once again, Brigitte couldn’t decide which necklace went best with her dress. That can happen, because it’s often really not easy to decide something like that on the spot. Yet each of her pieces of jewelry was something very special.
And so disaster struck. She still hadn’t made her choice. Erich helped her try them on—the tension grew more and more palpable. And by the time she’d made her choice, they were already far too late. This didn’t have to happen and only caused trouble.
That got Erich thinking. “There must be an easier and more convenient way to try on jewelry at your leisure—in advance and without anyone’s help,” he mused to himself. When an offer for small, extra-strong magnets landed on his desk a week later, he already had a hunch. And after playing around with the magnets for a while, it became completely clear to him. Connecting the jewelry pieces with a magnet—instead of a “small hook to fasten”—offers many advantages.
Through numerous experiments, Erich Langer developed the new, secure type of magnetic clasp.
There was great surprise and joy when, the next time they went out, Erich suddenly pulled the necklaces with the new magnetic clasp out of the drawer. The right one was chosen in a flash. It happened so quickly that Brigitte called out to Erich, asking when he was finally going to finish putting it on. So, just before they went out, they shared a long, tender kiss, which encouraged Erich to kneel down right in front of her and ask for Brigitte’s hand in marriage with a ring that matched the necklace.
And what can I say? She said yes! To this day, Brigitte and Erich are a happy and content couple.
Since then, thousands upon thousands—even millions—of magnetic clasps have been produced in countless shapes and sizes and made from a wide variety of precious metals, and shipped all over the world to bring happiness to other couples as well.
The production of the magnetic clasps has now been taken over by the next generation.
For Claudia and Fritz, the close connection with customers, suppliers, and employees is magical. This connection constantly sparks new inspiration, which is reflected in products that bring joy and benefit to those who wear them.
LANGER® – magnet: it's magic
